Job Responsibilities:
- meeting with account executives to discuss the client’s requirements and core messages
- familiarizing themselves with the product, target audience and competitor activities in the market
- brainstorming ideas and concepts for the visual and words with other members of the creative team
- presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- modifying copy until the client is satisfied
- overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- casting actors and models to appear in adverts
- Other tasks as assigned by supervisor/management
Job Requirements:
- at least 2-year-experince as copy writer
- be highly creative and imaginative
- have good written and interpersonal skills
- work well in a team
- be able to work under pressure
- have an eye for detail
- have an interest in commerce, popular culture, and new advertising trends and techniques