- Manage the creative process from concept to completion
- Translate marketing objectives into clear creative strategies
- Work closely with multidisciplinary project teams, particularly IT
- Lead and direct the creative team in the production of all marketing collateral
- Ensure visual communication and brand standards are met
- Oversee client pitches and proposals
- Oversee profitability, deliverables, timelines and budgets
- Meet with clients or upper management to explain campaign strategies and solutions
- Review work, troubleshoot and provide feedback to creative teams
- Remain actively involved in hiring and training creative staff
- Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers
- At least 5-year experience in the industry.
- Creativity: Creative directors will invent new ideas for branding, advertising campaigns and marketing messages. They need to understand design and smart copy, and recognize fresh approaches to advertising.
- Analytical Skills: Advertising and marketing is ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
- Decision-Making Skills: Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
- Interpersonal Skills: Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
- Management Skills: Creative directors often have to keep many creatives on schedule, and manage their own time.